What is a Cell? Cells are the basic building blocks of all living things. What does a single cell do alone? Not that much. What do cells do when they’re together? A combination of cells together transform a single unit to the most complicated and yet powerfeul organism that is a human being. It is only the unification of different elements that bring things in reality.
We are US only in relation with OTHERS. Us as human beings, exist only if we exchange with the external. Our personality is such, because it is established through experiences that have impacted and molded it. Those experiences come from the exchange (positive or negative) with other individuals. Even the most solitary people, after period of loneliness urge the need to go back in a society and interact again with human being . The movie “Into the Wild” of Sean Penn is a great biographical movie that testimonies exactly that.
“Happiness only real when shared” – Jon Krakauer
What does it has to do with the iSocial being then? It has a lot to do. Nowadays people communicate more and more not only in person but using lots of different virtual ways. And communication must develop and adapt accordingly. Behind the screens and the online profile there are people, with feelings and emotions like us. We are not used to substitute the verbal communication in writing, as we were always taught in school to write to explain things, the majority of us have learnt a descriptive way of writing. But with the new technologies in development, the need is now to write as you were talking, and interested the reader as well as if it was the listener. Not so many people/companies are ready to take their communication to that level. More importantly, not some many companies yet understand the need to do it. Or if they do, they might not have the right people to do it.
Talking about what products you do or which great solutions you offer might interest or not. Talking about the experience of other people with that product/solutions, thinking with the readers in mind, not the product, is how companies should communicate now.
The Empathic Social Network movement says:
“The world is always changing, but our generation was born into a world in which letters were handwritten and has come of age in one in which everyone on the planet is only a click away. I this new environment, we need to communicate with greater precision to overcome language and cultural barriers that separate people of different nationalities”
(http://www.tootoom.com/en/ – from the Empathic Social Network).
And I add we need to learn how to interest the others, how to transfer emotions and create exactly virtual empathy.
The iSocial philosophy (and myself) is trying to exactly that. Urging the importance of being in the net and offering food of thoughts of new way of communicating in Social Medias. Including graphics, animation, videos, image, sounds…and In the future way not, smells, touching, and who knows whats’s more.