What a cell has to do with communication?


What is a Cell? Cells are the basic building blocks of all living things. What does a single cell do alone? Not that much. What do cells do when they’re together? A combination of cells together transform a single unit to the most complicated and yet powerfeul organism that is a human being. It is only the unification of different elements that bring things in reality.

We are US only in relation with OTHERS. Us as human beings, exist only if we exchange with the external. Our personality is such, because it is established through experiences that have impacted and molded it. Those experiences come from the exchange (positive or negative) with other individuals. Even the most solitary people, after period of loneliness urge the need to go back in a society and interact again with human being . The movie “Into the Wild” of Sean Penn is a great biographical movie that testimonies exactly that.

“Happiness only real when shared” – Jon Krakauer

What does it has to do with the iSocial being then? It has a lot to do. Nowadays people communicate more and more not only in person but using lots of different virtual ways. And communication must develop and adapt accordingly. Behind the screens and the online profile there are people, with feelings and emotions like us. We are not used to substitute the verbal communication in writing, as we were always taught in school to write to explain things, the majority of us have learnt a descriptive way of writing. But with the new technologies in development, the need is now to write as you were talking, and interested the reader as well as if it was the listener. Not so many people/companies are ready to take their communication to that level. More importantly, not some many companies yet understand the need to do it. Or if they do, they might not have the right people to do it.

Talking about what products you do or which great solutions you offer might interest or not. Talking about the experience of other people with that product/solutions, thinking with the readers in mind, not the product, is how companies should communicate now.

The Empathic Social Network movement says:
“The world is always changing, but our generation was born into a world in which letters were handwritten and has come of age in one in which everyone on the planet is only a click away. I this new environment, we need to communicate with greater precision to overcome language and cultural barriers that separate people of different nationalities”
(http://www.tootoom.com/en/ – from the Empathic Social Network).

And I add we need to learn how to interest the others, how to transfer emotions and create exactly virtual empathy.

The iSocial philosophy (and myself) is trying to exactly that. Urging the importance of being in the net and offering food of thoughts of new way of communicating in Social Medias. Including graphics, animation, videos, image, sounds…and In the future way not, smells, touching, and who knows whats’s more.

Life is a set of relations. Without others, we would not be who we are. Reality is an allusion, relations is wha


My coach is me, and the YouTube videos

youtube + text + image

Kenyan Julius Yego yesterday (Aug. 26) secured a gold medal at the World Athletics Championships in Beijing in javelin after learning how to throw on YouTube! Yes, he almost entirely self-taught how to throw watching the tutoral Videos of Jan Zelezny and Andreas Thorkildsen, both of whom won Olympic and world titles.! (complete article is here ). Now, why is that so important for us in Marketing? Because it shows once again how online Tools are becoming more and more imporant and crucial in our lives.

I’m always amazed when I read such things. The power of digital new technologies and digital tools is really changing everything all around us, even without us realizing it. The way we communicate is transitioning from verbal to written, liking it or not. The way we exist it not only physical but also virtual, even if we don’t have online profiles, there are a lot of info of ourselves in internet anyway. Even NOT having an online kind of form tells something about us.

How companies cope with this transitioning? It is crucial their presence on the web to create a strong online visibility. And what is the key there? Providing interesting contents. Network is not only to promote products but also to create the brand awareness. As well we have to establish our brand off line as we have to dominate it online.

How do we implement a new brand online?

ONLINE VISIBILITY It is not only about creating a website and various social media profiles – That is the mandatory – It is creating the expertise in the specific market that will put our brand to be the first. Being the first source of information when it comes to that products is what makes people think it is we are “the expert”. Thinking what and where the customer would look for our products and providing content to full fill their need.

– INTERACTIVITY Maintain and create as many interactions as possible, dedicating resources only to be there on the time when customers need. Use online chat, twitter comments, LinkedIn forum, email fast answering, whatever it takes. Never forget: “Consumers rule” Jeff Bezos – CEO Amazon.

CONTENT RELEASES. Never leave too long customers without contents and information. Follow the positive momentum and softly but frequently repeat the selling proposition within communications, in the same time maintaining the relation with the prospect/customers.

GOOD COPY-WRITING. Content such as posts and articles need to be simply written , clear and effective. A content must conduct the customer through a message long enough to win all possible objections and rejections. A short copy does not provide information but is it manly promotional and it does not work anymore. High importance has a catchy Headline that attracts immediately users to stop and read the article. Only at the end of the page, insert a call to Action.

Easy no? See you next time!