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Nowadays everyone has a Facebook account, a Twitter account, a Linkedin Profile, a Blog, a Google+ circle and so on.

We are all about being online social and be knwon by the higest possible number of People, to be famous and recognized by others, obioussely in Internet. Photo of vacations, parties with friends, photo Album of our children, Icons buttons or emotiocons. But most of all, we are all active in Internet Groups and Forum, sharing our personal thoughts within Folks we don’t even know that do the same with us.

It is a huge consumption of our time being “wasted” to build unuseful Relations and no sense online connetions. To the opposite, there is the reality, a real life made of relations with real People with whom we often not spend enought time.
Without going in the pyscological and phylosofical meaning of this phenomenon, I would like to Analyse the effect that it brings to our professional lives.

In this senario, you might think it is obvious that People spend a large amount of time to build their online reputation also on a professional level, which is way more important than private. Instead, only a minority of People think about putting the same effort into their professional virtual lives. Especially entrepreneurs or young professional still with an carrier to build, should invest at least 80% of their time and money in online visibility, because that is simply the future.

Being iSocial is a new made-up term to express how important is it to be there, on web or Internet, and to be active and social. Interacting, creating content, posting, starting discussions, blogging, having a Website, it is all about being THERE in the net and marking your presence in web.  If you still have any doubt about it, These are the numbers of Internet today

To give you an idea, These are numbers from Facebook:

864 million daily active users on average for September 2014

703 million mobile daily active users on average for September 2014

1.35 billion monthly active users as of September 30, 2014

1.12 billion mobile monthly active users as of September 30, 2014

Approximately 82.2% of our daily active users are outside the US and Canada

More important: Facebook’s latest self-reported statistics say that the average user spends 55 minutes a day on the site, which implies nearly 30 hours a month. Basically we spend more time on Facebook than in the Bathroom!

And that is only Facebook…I don’t have to explain more why is so crucial to be there nowadays. In Addition there are LinkedIn, Twitter and not less important Youtube, plus millions of alternatives and more specific online platforms.

What I struggle to understand is why many Company, professional, or free lancer aren’t yet. Or maybe they are but do not interact or feed their pages, which is even worse! I have clearly said it is mandatory to be there, but it is also mandatory to be there good, strong and powerful. Your iSocial life has to be a Support or your Job or carrer, not a disadvantage.

 

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